{"id":1671,"date":"2022-03-02T11:26:00","date_gmt":"2022-03-02T17:26:00","guid":{"rendered":"https:\/\/seal.com.gt\/?p=1671"},"modified":"2022-03-02T11:29:42","modified_gmt":"2022-03-02T17:29:42","slug":"guatemala-buscan-apoyar-el-desarrollo-y-resiliencia-de-las-mipymes","status":"publish","type":"post","link":"https:\/\/seal.com.gt\/en\/guatemala-buscan-apoyar-el-desarrollo-y-resiliencia-de-las-mipymes\/","title":{"rendered":"Guatemala: Buscan apoyar el desarrollo y resiliencia de las Mipymes"},"content":{"rendered":"<p>Con el fin de apoyar al desarrollo y resiliencia de las micro, peque\u00f1as y medianas empresas (MiPymes) y facilitar su transici\u00f3n a la digitalizaci\u00f3n, el Ministerio de Econom\u00eda de Guatemala (MINECO), Visa y VisaNet Guatemala, acordaron una alianza que beneficiar\u00e1 a 5 mil emprendedores guatemaltecos y que les brindar\u00e1 acceso gratuito a contenido educativo a trav\u00e9s de <strong>ENKO, una plataforma en l\u00ednea, y adem\u00e1s facilitar\u00e1 su acceso a las tecnolog\u00edas para aceptar pagos digitales en condiciones preferenciales.<\/strong><\/p>\n<p>La iniciativa es de alta importancia y m\u00e1s si se considera que en \u00a0<a href=\"https:\/\/www.mascontainer.com\/guatemala-entro-en-vigencia-el-acuerdo-de-asociacion-con-reino-unido\/\"><strong><em>Guatemala<\/em><\/strong><\/a>\u00a0de manera particular, las\u00a0<strong>MiPymes contribuyen con cerca del 80% de las fuentes laborales<\/strong>, aportando el\u00a0<strong>40% del PIB<\/strong>, seg\u00fan indic\u00f3 <a href=\"https:\/\/seal.com.gt\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>V\u00edctor L\u00f3pez de SEAL, Servicios Especializados de Aduana y Log\u00edstica.<\/strong><\/a> \u00bfPero qu\u00e9 es ENKO? Se trata una plataforma educativa de negocios, creada conjuntamente por Visa y su socio estrat\u00e9gico FUNDES, para apoyar a las MiPymes de Latinoam\u00e9rica.<\/p>\n<p>Con ENKO, las 5 mil MiPymes participantes en este esfuerzo podr\u00e1n actualizar y fortalecer sus capacidades de negocio a trav\u00e9s de una serie de lecciones[ que conforman la plataforma, las cuales est\u00e1n distribuidas en 5 diferentes \u00e1reas: ventas, finanzas, mercadotecnia, administraci\u00f3n y desarrollo personal.<\/p>\n<p>Una de las grandes ventajas de ENKO es que es cien por ciento digital e intuitiva, lo que la hace totalmente accesible. <strong>El Ministro de Econom\u00eda, Antonio Malouf,<\/strong> coment\u00f3 que \u201cDesde el Ministerio de Econom\u00eda continuamos trabajando el ABCD de la Transformaci\u00f3n econ\u00f3mica, en ese sentido, esta alianza nos permite avanzar en las acciones orientadas al crecimiento de Mipymes y su digitalizaci\u00f3n, al mismo tiempo que refleja la confianza de multinacionales en las oportunidades de desarrollo que existen en el pa\u00eds\u201d.<\/p>\n<p>Otro de los beneficios que tendr\u00e1n las <strong>Mipymes que participen ser\u00e1 la posibilidad de acceder a condiciones preferenciales para que puedan empezar a aceptar pagos digitales en sus negocios a trav\u00e9s de los servicios ofrecidos por VisaNet Guatemala<\/strong>, que estar\u00e1 otorgando asesor\u00eda y promociones exclusivas.<\/p>\n<p>Un estudio reciente de Visa en Latinoam\u00e9rica revel\u00f3 que con la penetraci\u00f3n de telefon\u00eda m\u00f3vil y tecnol\u00f3gica profundiz\u00e1ndose en la regi\u00f3n, <strong>hay una enorme oportunidad para llegar a las Mipymes y acelerar su digitalizaci\u00f3n con soluciones de aceptaci\u00f3n de pagos digitales flexibles, de bajo costo y simples como: Tap to Phone,<\/strong> c\u00f3digos QR, tecnolog\u00eda sin contacto y plataformas de redes sociales. El estudio indica que el 80% de los negocios que empezaron a aceptar pagos digitales durante la pandemia fueron micro y peque\u00f1as empresas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Con el fin de apoyar al desarrollo y resiliencia de las micro, peque\u00f1as y medianas empresas (MiPymes) y facilitar su transici\u00f3n a la digitalizaci\u00f3n, el Ministerio de Econom\u00eda de Guatemala (MINECO), Visa y VisaNet Guatemala, acordaron una alianza que beneficiar\u00e1 a 5 mil emprendedores guatemaltecos y que les brindar\u00e1 acceso gratuito a contenido educativo a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[200,101,57,95,55,65,96],"class_list":["post-1671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digitalizacion","tag-emprendimientos","tag-mipymes","tag-pymes","tag-seal","tag-servicios-especializados-de-aduana-y-logistica","tag-victor-lopez"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guatemala: Buscan apoyar el desarrollo y resiliencia de las Mipymes<\/title>\n<meta name=\"description\" content=\"La iniciativa es de alta importancia y m\u00e1s si se considera que en \u00a0Guatemala\u00a0de manera particular, las\u00a0MiPymes contribuyen con cerca del 80% de las fuentes laborales, aportando el\u00a040% del PIB, 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