{"id":1763,"date":"2022-05-31T10:50:12","date_gmt":"2022-05-31T16:50:12","guid":{"rendered":"https:\/\/seal.com.gt\/?p=1763"},"modified":"2022-05-31T10:50:12","modified_gmt":"2022-05-31T16:50:12","slug":"guatemala-y-su-plan-de-digitalizacion-para-las-mipymes","status":"publish","type":"post","link":"https:\/\/seal.com.gt\/en\/guatemala-y-su-plan-de-digitalizacion-para-las-mipymes\/","title":{"rendered":"Guatemala y su plan de digitalizaci\u00f3n para las MIPYMES"},"content":{"rendered":"<p>En el marco de la<strong> Pol\u00edtica General de Gobierno 2020-2024 (PGG) el Ministerio de Econom\u00eda, en alianza con Kolau,<\/strong> una firma de tecnolog\u00eda estadounidense l\u00edder en comercio electr\u00f3nico, realizaron el lanzamiento del Plan de Digitalizaci\u00f3n MIPYME, una iniciativa que tiene como objetivo principal que las microempresas, peque\u00f1as y medianas empresas de Guatemala entren de lleno al comercio electr\u00f3nico.<\/p>\n<p>A juicio de\u00a0<a href=\"https:\/\/seal.com.gt\/en\/\"><strong>\u00a0V\u00edctor L\u00f3pez de SEAL (Servicios Especializados de Aduana y Log\u00edstica)<\/strong><\/a>, siempre ser\u00e1 importante\u00a0<strong>analizar las necesidades de cada Mipyme. <\/strong>\u201cEs decir deben siempre asesorarse y capacitarse. En Guatemala, de acuerdo con cifras oficiales, las Mipyme generan el 80 por ciento de las fuentes de empleo y su contribuci\u00f3n al Producto Interno Bruto -PIB- es del 40 por ciento. Por ello un plan de digitalizaci\u00f3n para las Mipymes es importante, apunt\u00f3.<\/p>\n<p>Este programa beneficiar\u00e1 a miles de <a href=\"https:\/\/seal.com.gt\/en\/claves-para-una-importacion-exitosa\/\" target=\"_blank\" rel=\"noopener\"><strong>MIPYMEs<\/strong> <\/a>que tendr\u00e1n en esta modalidad de comercializar sus productos, una herramienta eficaz y segura para incrementar sus ventas y, por ende, mejorar sus ingresos, lo que vendr\u00e1 a fortalecer sus unidades productivas.<\/p>\n<p>Hasta la fecha, el Plan de Digitalizaci\u00f3n <a href=\"https:\/\/seal.com.gt\/en\/claves-para-una-importacion-exitosa\/\" target=\"_blank\" rel=\"noopener\"><strong>MIPYME<\/strong><\/a> es la mayor iniciativa de comercio electr\u00f3nico del continente americano y cuenta hasta el momento con m\u00e1s de 1 mill\u00f3n de microempresas registradas.<\/p>\n<p>Se han sumado 16 Ministerios de 12 pa\u00edses, 10 <strong>Servicios Postales Nacionales, 69 gobiernos regionales y 389 Gobiernos municipales. En esta oportunidad, adem\u00e1s de brindar la creaci\u00f3n de una p\u00e1gina web gratuit<\/strong>a, as\u00ed como asesor\u00eda para destacar en las b\u00fasquedas en Google para que los empresarios puedan vender en l\u00ednea con mayor facilidad, los empresarios tendr\u00e1n un bot\u00f3n de compra que les facilitar\u00e1 hacer transacciones en l\u00ednea para el pago de sus productos o servicios,<a href=\"https:\/\/www.mineco.gob.gt\/\" target=\"_blank\" rel=\"noopener\"><strong> inform\u00f3 el Mineco.<\/strong><\/a><\/p>\n<h3><strong>Comercio digital<\/strong><\/h3>\n<p>El plan, que busca facilitar el comercio digital a unas 10 mil empresas del sector, es apoyado por la Organizaci\u00f3n de Estados Americanos (OEA), ya opera en 12 pa\u00edses de Latinoam\u00e9rica y en Guatemala cuenta con la alianza estrat\u00e9gica del Banco Industrial y del Banco G&amp;T Continental.<\/p>\n<p>Alejandro Ortiz, Gerente de Divisi\u00f3n de Banca Empresa de Banco Industrial, indic\u00f3 que las <a href=\"https:\/\/seal.com.gt\/en\/claves-para-una-importacion-exitosa\/\" target=\"_blank\" rel=\"noopener\"><strong>MIPYMEs<\/strong><\/a>, emprendedores, empresarios y profesionales guatemaltecos son el motor de la econom\u00eda del pa\u00eds y Banco Industrial ha enfocado sus esfuerzos en apoyar y generar productos y servicios acorde a sus necesidades.<\/p>\n<p>\u201cEntre los productos y soluciones que desarrollamos, estamos impulsando la transformaci\u00f3n digital con el desarrollo del ecosistema EBI. Dicho ecosistema cuenta con distintas herramientas que <strong>permiten vender, cobrar y gestionar sus ventas en l\u00ednea de manera segura y eficiente. Hoy, sumamos una nueva herramienta a nuestra cartera de productos digitales con Kolau, que viene a reforzar y complementar nuestro portafolio de soluciones existentes.\u201d<\/strong><\/p>\n<p>Por su parte, Arturo Stein, vicepresidente de Banca Comercial de Grupo Financiero G&amp;T Continental resalt\u00f3 que la transformaci\u00f3n digital es indispensable para el desarrollo continuo y el crecimiento sostenible de las empresas y por eso, \u201cG&amp;T Continental se suma con gran orgullo a esta Kolau, para proveer una forma de pago \u00e1gil, eficiente y simple que los empresarios podr\u00e1n incluir en su p\u00e1gina web para eficientizar sus ventas en l\u00ednea y llegar a nuevos clientes\u201d.<\/p>\n<p>Danny S\u00e1nchez Mola, CEO y fundador de Kolau, explic\u00f3 que la alianza estrat\u00e9gica pretende \u201ccerrar la brecha digital\u201d de las<a href=\"https:\/\/seal.com.gt\/en\/guatemala-un-pais-de-emprendedores\/\" target=\"_blank\" rel=\"noopener\"><strong> MIPYMEs<\/strong><\/a> en el pa\u00eds porque, como ocurre en Am\u00e9rica Latina, la mayor\u00eda no est\u00e1n adaptadas a la demanda en Internet.<\/p>\n<p>El ministro de Econom\u00eda, Dr. Janio Rosales, afirm\u00f3, durante su intervenci\u00f3n en el evento de lanzamiento, que el programa es una oportunidad que se debe aprovechar para incidir positivamente en la transformaci\u00f3n econ\u00f3mica del pa\u00eds y de all\u00ed la importancia de las alianzas p\u00fablico-privadas para<a href=\"https:\/\/seal.com.gt\/en\/guatemala-un-pais-de-emprendedores\/\" target=\"_blank\" rel=\"noopener\"><strong> potencializar todas las oportunidades a las MIPYMES<\/strong><\/a> y elevar su perfil a nivel mundial.<\/p>","protected":false},"excerpt":{"rendered":"<p>En el marco de la Pol\u00edtica General de Gobierno 2020-2024 (PGG) el Ministerio de Econom\u00eda, en alianza con Kolau, una firma de tecnolog\u00eda estadounidense l\u00edder en comercio electr\u00f3nico, realizaron el lanzamiento del Plan de Digitalizaci\u00f3n MIPYME, una iniciativa que tiene como objetivo principal que las microempresas, peque\u00f1as y medianas empresas de Guatemala entren de lleno [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,62,59,68,69,200,322,101,93,48,61,58,55,65],"class_list":["post-1763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-agente-de-aduanas","tag-centroamerica","tag-comercio","tag-comercio-exterior","tag-comercio-internacional","tag-digitalizacion","tag-economia","tag-emprendimientos","tag-exportaciones","tag-exportar","tag-guatemala","tag-importaciones","tag-seal","tag-servicios-especializados-de-aduana-y-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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